Adnan Zai emphasizes cultural understanding’s pivotal role in business, drawing on his experiences across continents. He shares a cautionary tale of a U.S.-based client in China to illustrate the importance of respecting cultural protocols. Zai advocates for cultural sensitivity training and hiring diversity as key strategies for global business success.
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Adnan Zai is Principal at Anfield Ltd. His work spans private equity, data centers, commercial and mixed-use real estate, infrastructure and capital. He writes about the economic, technological and geopolitical forces shaping that work.